STEPHENVILLE — For the first time in school history, alcohol will be sold at Tarleton State University home regular-season games. Beginning Thursday at the 2022 football season opener, fans 21 years and older with identification can purchase alcohol inside the gates of Memorial Stadium.
Tarleton received a full two-year TABC license. Erath County residents voted in November to allow alcohol sales at sites other than grocery stores and restaurants designated as private clubs.
“Happy hour,” 5:30-6:30 p.m. at the stadium, will precede the game against Mississippi Valley State. Beer will be half-price during the hour.
At Tarleton’s Spring Football Game, the Texans held a trial run and found the sale of alcohol enhanced the fan experience and brought fans into the stadium earlier.
Tarleton will sell alcohol at all NCAA-sponsored athletic competitions where concessions are sold.
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