By BRAD KEITH
STEPHENVILLE (January 21, 2016) — Cody Johnson just wanted to go to the rodeo.
He never dreamed Twisted J would take him to Hollywood.
Johnson and wife Luann, owners and operators of Twisted J Boutique (GetALittleTwisted.com), returned home to Erath County with their team that had merchandising booths in conjunction with the Wrangler National Finals Rodeo to an email inviting them to attend the recent Golden Globe Awards in California.
“We came home and because so many celebrities and so many people had followed us and interacted with us on social media during the NFR, we got an email saying the social media folks with the Golden Globes had seen us and they wanted us to come out there. I had no idea what we were even getting ourselves into,” said Johnson. “Luann and me, we packed up all our stuff and sent it out there and we went and it was the best exposure I ever could have dreamed of for our business.”
Cody was even interviewed for a fashion segment on Entertainment Tonight and got to meet more than his fair share of celebrities.
And the Twisted J goodie bags that were handed out free at celebrity events were so well received, Cody was receiving text messages from some of his new “friends” saying they loved his hoodies and were wearing them at Disney Land.
“I never would have thought you’d be seeing big time television celebrities wearing stuff from our store,” Johnson said.
But it turns out, the Globes are just the beginning.
Twisted J has been invited to the Oscars on February 22.
“Can you believe that? Here we are, just a little store in Stephenville, Texas, and we’re getting invited to the Oscars? Who would have ever guessed.”
And the Johnsons took full advantage to let everyone know Stephenville is the Cowboy Capital of the World.
“I wore my cowboy hat the whole time because that’s what we represent. There is no better place to be a cowboy than Stephenville, Texas, and I’ll tell that to anybody I meet,” said Johnson, who has photos of himself – cowboy hat and all – with celebrities. “They all wanted to meet the cowboy from Texas. That hat was part of my own celebrity.”
Twisted J is growing exponentially, especially online and in national branding. Johnson and his team, composed primarily of friendly and close friends, still have their shop in the Bosque River Center, but the design side of their business, along with the addition of screen printing and other graphics work has forced Johnson to look for a larger home than their current headquarters behind Cotton Patch across from La Quinta Inn and Suites.
“We’ve bought the Down Under Horsemanship Building , across from out on 377 (north, just outside of Stephenville),” Johnson said. “We’re getting too big for this building, we just can’t fit anymore.”
“God opens doors and you have to choose whether to walk through them,” said Johnson. “I’ve just always been a guy who doesn’t hesitate to get through the door.”